MAGIC

The primary goal of this original and innovative project is to establish “Magic” as a brand name for the hotel chain Magic Costa Blanca. By basing all of the hotel entertainment around magic, brand recognition and customer loyalty are fostered. Among other initiatives, a “magic” website has been developed exclusively to further this theme. Developed in 2007.

“The Magic Costa Blanca hotels fill with magic”

MPE has created, designed and managed, for the Magic Costa Blanca Group, an original and innovative project called “MAGIC”. It consists primarily of strengthening and thematizing the recreational offering of its entire hotel network by developing, for this purpose, a complete set of actions and activities whose guiding element is magic.

Our aim is to ensure, in this way, that the customers receive numerous and diverse impacts and surprises during their stay in the hotels, thus succeeding in giving them a first-person taste of a new and gratifying entertainment experience: from the “regeneration” of a ticket torn in reception, to a waiter’s powers to “transmute” a soft drink into beer, or the magical ability of a maître to keep on pouring wine from an already empty bottle, or to make a paella appear before the astonished eyes of diners.

Hobby Workshop

This new animation concept is part of a larger project developed by MPE called “Hobby Workshop”, which came into being as an alternative to the hotel animation projects under way to date. “Hobby Workshop” is a marketing concept applied to the hotel industry that can make the need for animation of today’s vacation complexes an added value for building customer loyalty by ensuring that the customers, after their stays, are the ones who contact the hotel (and not vice versa) and maintain that contact over time because it has become the nerve center of their hobbies and interests.

This idea was understood and developed jointly with the Magic Costablanca hotel chain. This collaborative effort produced the “Magic Dance Studio” and this “Magic Project”, which was established in the hotel chain as a part of its “Edutainment” program.

All the employees of the chain, more than 200, have received a magic training course to enable them to turn the customers’ stay into a magical moment at any time.

Likewise, in the Magic Costa Blanca hotel group an innovative process has begun in the food services of its establishments. This involves creating new dishes, desserts and cocktails inspired by magic. Magic is also a central theme in the dynamization and decoration of the group’s hotels, thus bringing together the cuisine and the setting of its establishments.

As part of Project Magic, MPE has launched “The School of Magical Arts of the Castle of Alfaz”. Directed by Professor MAGBIT, an endearing old rabbit that lived its entire life in the top hats of the world’s best magicians.

This curious school is composed of four houses: Ignis, Crete, Aqua and Aeris, and each house will have two hotels of the Magic chain as its headquarters.

Each one of these “Magic Houses” defends some values and principles in which all the apprentice magicians will be schooled, and thus they will be able to compete with the contenders from the other houses, in one of the magical surprises that the School has prepared for its pupils:

Casa-Ignis

This is the house of fire. Its signs of identity will be leadership, wisdom and charisma. Its residences are Magic Monika Holidays and the Magic Villa Benidorm.

Casa-Creta

This is the house of earth. Its signs are justice, loyalty and nobility. Its residences are Magic Rock Gardens and Magic Excalibur.

Casa-Aqua

This is the house of water. Its signs of identity are intelligence, ingenuity and great mental power. Its residences are Magic Villa Luz and Magic Villa del Mar.

Casa-Aeris

This is the house of air. Its signs are bravery, audacity and tenacity. Its residences are Magic Cristal Park and Magic Fenicia.

Magic Courses
The Magic Courses that will be taught in the School are specially designed for three age groups and are completely cost-free for the customers of the Magic Costa Blanca hotel chain:
- Small Apprentice Magicians: Up to 6 years.
- Young Apprentice Magicians: Up to 14 years.
- Senior Apprentices: Up to 300 years.
Professional Magicians
With a teaching staff of eight professional magicians selected by MPE in an important casting conducted at the national level, each hotel of the eight selected for the implementation of this project will have its reference magician. The eight magicians will meet in one hotel once a week to celebrate a “Day of Magic” in that establishment.
Great Diploma Award Show
On Saturdays, all the guests of the hotel chain will be able to attend, with Professor Magbit, the Great Diploma Award Show, which the magical forces of evil will try to impede, in the magnificent facilities that the hotel chain has in the Castle of the Count of Alfaz, inside the Excalibur thematic vacation complex.

There can be no doubt that the boom enjoyed by magic today, whether on television programs, in film or book premieres, and very especially through the Harry Potter phenomenon, will reinforce and increase the public’s interest in this proposal, which aims to take the recreational offerings in the hotels to another level of entertainment.

In this new initiative undertaken by MPE and the Magic Costa Blanca chain, all the customers who wish to will be able to become magicians and continue improving their skills, once their vacations are over, thanks to the private-access website, which MPE has designed so that they can access it, with their secret code, and go on learning the marvels and secrets of this unequalled art every month.

From the first moment, all the MAGIC customers will find themselves immersed in a magical, fun and different world that will make their vacations an unforgettable experience.

Locations

Hotels of the Magic Costa Blanca Chain: Magic Cristal Park, Magic Fenicia, Magic Rock Gardens, Magic Villa Benidorm, Magic Villa del Mar, Magic Villa Luz, Magic Excalibur, Magic Monika Holidays.

“Magic is a bridge, a bridge that allows you to walk from the visible world over into the invisible world, and to learn the lessons of both of those worlds.”