{"id":14673,"date":"2018-10-26T09:15:42","date_gmt":"2018-10-26T07:15:42","guid":{"rendered":"https:\/\/mpe-europe.com\/?p=14673"},"modified":"2020-11-18T09:22:19","modified_gmt":"2020-11-18T07:22:19","slug":"nightmare-at-burger-king","status":"publish","type":"post","link":"https:\/\/www.mpe-europe.com\/en\/nightmare-at-burger-king\/","title":{"rendered":"NIGHTMARE AT BURGER KING"},"content":{"rendered":"

Last October, together with the prestigious advertising agency “Lola MullenLowe<\/span>“, we participated in the “Halloween<\/span>” campaign they designed for “Burger King Spain<\/span>” under the title: “Nightmare at Burger King<\/span>“.<\/strong><\/p>\n

The aim of the campaign was to give away a new burger, created for the event and called: “Nightmare King Burger<\/span>“, to each person who managed to survive the journey through a passage of terror and whose slogan was: “A free burger has never been so expensive<\/span>“.<\/p>\n

A mini Passage of Terror<\/span> was built at their premises on Gran V\u00eda 69 in Madrid<\/span>. The success was such that during the 6 days<\/span> of promotion, more than 7000 people passed through, and the lines of public even went around all the buildings between Gran V\u00eda, Plaza de Espa\u00f1a, Leganitos and Dr. Carracido streets, with the beginning and the end of the line coming together at certain times.<\/p>\n

MPE<\/span>‘s work consisted of advising on the construction and logistics of the Passage, design of the maze<\/span>, lighting, sounds and effects, directing actors<\/span> and supervising the maze during the campaign. The construction and decoration of the venue was carried out by the prestigious agency Cow Events Group<\/span>.<\/p>\n

The campaign, which was widely publicized in the media and social networks, was physically carried out from 26 to 31 October, both included, in the following schedule:<\/p>\n

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FRIDAY 26: 18:30 – 00:00<\/p>\n

SATURDAY 27: 13:30 – 16:30 | 19:30 – 01:00<\/p>\n

SUNDAY 28: 13:30 – 16:30 | 19:30 – 00:00<\/p>\n

MONDAY 29: 18:30 – 00:00<\/p>\n

TUESDAY 30: 18:30 – 00:00<\/p>\n

WEDNESDAY 31ST: 17:30 – 02:00<\/p>\n

 <\/p>\n\n