{"id":12434,"date":"2013-01-01T10:00:27","date_gmt":"2013-01-01T08:00:27","guid":{"rendered":"https:\/\/mpe-europe.com\/proyectos\/tabernaculo-magico-2\/"},"modified":"2015-08-13T12:45:24","modified_gmt":"2015-08-13T10:45:24","slug":"the-magic-inn","status":"publish","type":"portfolio","link":"https:\/\/www.mpe-europe.com\/en\/projects\/the-magic-inn\/","title":{"rendered":"The Magic Inn"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-3b756d715a279e96661628ddc99420a1\">\n.avia-section.av-av_section-3b756d715a279e96661628ddc99420a1{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-3b756d715a279e96661628ddc99420a1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='50'><div class='container av-section-cont-open' style='height:50px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12434'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6a6629b7fcf5bef111b0a0aaa2a993b5\">\n#top .av-special-heading.av-av_heading-6a6629b7fcf5bef111b0a0aaa2a993b5{\npadding-bottom:10px;\ncolor:#f46641;\n}\nbody .av-special-heading.av-av_heading-6a6629b7fcf5bef111b0a0aaa2a993b5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-6a6629b7fcf5bef111b0a0aaa2a993b5 .special-heading-inner-border{\nborder-color:#f46641;\n}\n.av-special-heading.av-av_heading-6a6629b7fcf5bef111b0a0aaa2a993b5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6a6629b7fcf5bef111b0a0aaa2a993b5 av-special-heading-h6 custom-color-heading  avia-builder-el-1  avia-builder-el-no-sibling '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >A product for the hospitality industry that incorporates well-known but commonly underutilized resources into an innovative product. Developed in 2013.<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-7d213908686caa4f8e97c7ec7a4c0e27\">\n.avia-section.av-av_section-7d213908686caa4f8e97c7ec7a4c0e27{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-av_section-7d213908686caa4f8e97c7ec7a4c0e27 main_color avia-section-default avia-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12434'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">At <strong>MPE<\/strong> we have taken on the challenge of creating a product for the hospitality industry that incorporates well-known but commonly underutilized resources into an innovative product.<\/p>\n<p style=\"text-align: justify;\">Architect <strong>Jos\u00e9 Luis Soler<\/strong> commissioned MPE to carry out the conceptual study and development of the idea, its branding, the execution plan, the design of the show, as well as the evaluation and follow-up of the entire project.<\/p>\n<p style=\"text-align: justify;\">Our colleague, collaborator and <strong>graphic designer Chema Benitez<\/strong>, served as art director and created the visual style and overal desing for the project.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201216-80x80.jpg 80w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201216-36x36.jpg 36w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201216-180x180.jpg 180w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201216-120x120.jpg 120w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201216-450x450.jpg 450w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11996 avia-img-lazy-loading-11996\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201216-710x375.jpg\" title='2015-02-18_201216' alt='' \/><\/div><\/a><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-1' data-prev-img='https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-710x375.jpg' class='lightbox ' data-onclick='12' title='2015-02-18_201230'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11997 avia-img-lazy-loading-not-11997\"   src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-80x80.jpg\" width=\"80\" height=\"80\"  title='2015-02-18_201230' alt='' srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-80x80.jpg 80w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-36x36.jpg 36w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-180x180.jpg 180w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-120x120.jpg 120w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-450x450.jpg 450w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11997 avia-img-lazy-loading-11997\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201230-710x375.jpg\" title='2015-02-18_201230' alt='' \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-a6de236e6c183bbbd700292deacd2b52\">\n#top .hr.hr-invisible.av-av_hr-a6de236e6c183bbbd700292deacd2b52{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-a6de236e6c183bbbd700292deacd2b52 hr-invisible  avia-builder-el-5  el_after_av_gallery  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<article  class='iconbox iconbox_top av-av_icon_box-3fc85c0e3c39429b479a3e86ef30fe90  avia-builder-el-6  el_after_av_hr  el_before_av_gallery  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Goal<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p style=\"text-align: justify;\">This new product was conceived to be:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Exclusive, while still appealing to audiences of all types.<\/li>\n<li>Surprising (magical).<\/li>\n<li>Striking in every way.<\/li>\n<li>Brand new (in a class of its own).<\/li>\n<li>Versatile (adaptable to different target audiences).<\/li>\n<li>Self-promoting (susceptible of generating word-of-mouth publicity).<\/li>\n<li>Synergistic (dynamically combining different entertainment formats).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In sum, MPE wanted a product that would be:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Exclusive in its novelty.<\/li>\n<li style=\"text-align: justify;\">Exclusive in its format.<\/li>\n<li style=\"text-align: justify;\">Exclusive in its essence.<\/li>\n<\/ul>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_gallery-e508c3e167ee4ac473d2a916ca641e8d\">\n#top .avia-gallery.av-av_gallery-e508c3e167ee4ac473d2a916ca641e8d .avia-gallery-thumb a{\nwidth:14.2857%;\n}\n<\/style>\n<div  class='avia-gallery av-av_gallery-e508c3e167ee4ac473d2a916ca641e8d avia_animate_when_visible  avia-builder-el-7  el_after_av_icon_box  el_before_av_hr  avia_lazyload avia-gallery-animate avia-gallery-2'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.mpe-europe.com\/en\/projects\/the-magic-inn\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201320.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201320.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201320-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201320-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201320-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 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sizes=\"(max-width: 180px) 100vw, 180px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11983 avia-img-lazy-loading-11983\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201320-710x375.jpg\" title='2015-02-18_201320' alt='' \/><\/div><\/a><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201007.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201007.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201007-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201007-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201007-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-2' 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\/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11987 avia-img-lazy-loading-11987\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201007-710x375.jpg\" title='2015-02-18_201007' alt='' \/><\/div><\/a><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201049.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201049.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201049-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201049-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201049-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-2' data-prev-img='https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201049-710x375.jpg' class='lightbox ' 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width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201049-710x375.jpg\" title='2015-02-18_201049' alt='' \/><\/div><\/a><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-2' data-prev-img='https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-710x375.jpg' class='lightbox ' data-onclick='4' title='2015-02-18_201101'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11990 avia-img-lazy-loading-not-11990\"   src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-180x180.jpg\" width=\"180\" height=\"180\"  title='2015-02-18_201101' alt='' srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-180x180.jpg 180w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-80x80.jpg 80w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-36x36.jpg 36w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-120x120.jpg 120w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-450x450.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11990 avia-img-lazy-loading-11990\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201101-710x375.jpg\" title='2015-02-18_201101' alt='' \/><\/div><\/a><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-2' data-prev-img='https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-710x375.jpg' class='lightbox ' data-onclick='5' title='2015-02-18_201130'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11992 avia-img-lazy-loading-not-11992\"   src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-180x180.jpg\" width=\"180\" height=\"180\"  title='2015-02-18_201130' alt='' srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-180x180.jpg 180w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-80x80.jpg 80w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-36x36.jpg 36w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-120x120.jpg 120w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-450x450.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11992 avia-img-lazy-loading-11992\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201130-710x375.jpg\" title='2015-02-18_201130' alt='' \/><\/div><\/a><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-2' data-prev-img='https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-710x375.jpg' class='lightbox ' data-onclick='6' title='2015-02-18_201205'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11995 avia-img-lazy-loading-not-11995\"   src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-180x180.jpg\" width=\"180\" height=\"180\"  title='2015-02-18_201205' alt='' srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-180x180.jpg 180w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-80x80.jpg 80w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-36x36.jpg 36w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-120x120.jpg 120w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-450x450.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11995 avia-img-lazy-loading-11995\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201205-710x375.jpg\" title='2015-02-18_201205' alt='' \/><\/div><\/a><a href=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242.jpg\" data-srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242.jpg 1000w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-300x195.jpg 300w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-705x458.jpg 705w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-450x293.jpg 450w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-2' data-prev-img='https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-710x375.jpg' class='lightbox ' data-onclick='7' title='2015-02-18_201242'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11998 avia-img-lazy-loading-not-11998\"   src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-180x180.jpg\" width=\"180\" height=\"180\"  title='2015-02-18_201242' alt='' srcset=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-180x180.jpg 180w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-80x80.jpg 80w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-36x36.jpg 36w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-120x120.jpg 120w, https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-450x450.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11998 avia-img-lazy-loading-11998\"  width=\"710\" height=\"375\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/2015-02-18_201242-710x375.jpg\" title='2015-02-18_201242' alt='' \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-a6de236e6c183bbbd700292deacd2b52\">\n#top .hr.hr-invisible.av-av_hr-a6de236e6c183bbbd700292deacd2b52{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-a6de236e6c183bbbd700292deacd2b52 hr-invisible  avia-builder-el-8  el_after_av_gallery  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">The idea at the heart of this project is the <strong>combination of four products<\/strong>, each one using different elements that, when put together within a coherent thematic and conceptual design, would accomplish a clear, attainable goal, mainly (and though it may sound pretentious) that <strong>the customer would seek us out, and not the other way around<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>The elements are as follows<\/strong>:<\/p>\n<\/div><\/section>\n<div  class='tabcontainer av-av_tab_container-0bacd910096d11a3cec6dfb538798966 top_tab  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock ' role='tablist'>\n<section class='av_tab_section av_tab_section av-av_tab-f882f3e9839a81548e440b4df2e6462b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab active_tab' role='tab' tabindex='0' data-fake-id='#tab-id-1' aria-controls='tab-id-1-content'  itemprop=\"headline\" ><span class='tab_icon' aria-hidden='true' data-av_icon='\ue821' data-av_iconfont='entypo-fontello'><\/span>A thematized, multi-purpose location<\/div><div id='tab-id-1-content' class='tab_content active_tab_content' aria-hidden=\"false\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p style=\"text-align: justify;\"><strong>A thematized, multi-purpose location capable of accommodating a variety of hospitality areas, each featuring a different type of establishment. <\/strong><\/p>\n<p style=\"text-align: justify;\">Such areas would include:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Bar: to serve as a meeting point and to host informal gatherings.<\/li>\n<li>Caf\u00e9 or Tea room: to serve as a meeting point or to have a relaxed, casual conversation. For wider audiences, families included, and longer stays.<\/li>\n<li>Inn: aimed at a broader, popular clientele, and displaying a characteristic style that connects it with a particular culture. Food may be served in an informal setting, at the bar or at tables, with service kept to a minimum.<\/li>\n<li>Disco bar: night bar featuring the best music.<\/li>\n<li>Game bar: meeting point, similar to the Caf\u00e9 or Tea room, with a large selection of board games. Customers can enjoy drinks or food while playing.<\/li>\n<li>Music hall-Caf\u00e9: a multi-purpose venue where customers can enjoy drinks and snacks as they take part in conversations about the arts or enjoy exhibitions, poetry readings, and performances by comedians, magicians and musicians in an informal, unconventional setting.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">All areas will share a unifying, common theme.<\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-av_tab-43e365ea44727cf25a9f6ce74557c056'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab' role='tab' tabindex='0' data-fake-id='#tab-id-2' aria-controls='tab-id-2-content'  itemprop=\"headline\" ><span class='tab_icon' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span>Arts and Culture Club<\/div><div id='tab-id-2-content' class='tab_content' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p style=\"text-align: justify;\">Establishing an Arts and Culture Club to assure a high level of quality and help promote shows and events for other target groups such as schools, local agencies, community centers, etc.<\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-av_tab-7a51e1b72f62700692d90e1b30541a21'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab' role='tab' tabindex='0' data-fake-id='#tab-id-3' aria-controls='tab-id-3-content'  itemprop=\"headline\" ><span class='tab_icon' aria-hidden='true' data-av_icon='\ue824' data-av_iconfont='entypo-fontello'><\/span>Private Club<\/div><div id='tab-id-3-content' class='tab_content' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p style=\"text-align: justify;\">Establishing a private club characterized by its secrecy and exclusiveness. An almost forbidden place.<\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-av_tab-480d5dfe70059a55aef17b9b7eb1de24'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab' role='tab' tabindex='0' data-fake-id='#tab-id-4' aria-controls='tab-id-4-content'  itemprop=\"headline\" ><span class='tab_icon' aria-hidden='true' data-av_icon='\ue86d' data-av_iconfont='entypo-fontello'><\/span>Website<\/div><div id='tab-id-4-content' class='tab_content' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p style=\"text-align: justify;\">The website, conceived as a show in and of itself, will play an important role in promoting the project. Games and other interactive, stimulating activities will be offered regularly through a members-only area. Some will offer the possibility of winning prizes while generating continuous bidirectional feedback.<\/p>\n<\/div><\/div><\/section>\n<\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">Here are some of the <strong>elements and activities<\/strong> that make up our product\/brand and that customers will encounter upon arriving at the premises:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Hospitality: cocktail bar, pub and tea room.<\/li>\n<li>Performance arts: two different venues, one for theme shows and other activities, the other devoted to magic and spirit s\u00e9ances, fortune telling, and a ball room.<\/li>\n<li>Arts and Culture Club: offering magic workshops, dance lessons, poetry recitals, painting lessons, etc. (aimed at schools and community).<\/li>\n<li>Multipurpose room: for small business conventions, birthday celebrations, couples\u2019 wedding showers, etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Everything will have a <strong>distinctive, exclusive character<\/strong>.<\/p>\n<p style=\"text-align: justify;\">To accommodate the specific requirements of the various activities the venue will have <strong>four different areas, each with its own theme<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Bar<\/li>\n<li>Tea room or Pub (a quiet area to enjoy a drink in good company or even a Tarot reading).<\/li>\n<li>Multipurpose room: for close-up magic or spirit s\u00e9ances; also for small conventions and events.<\/li>\n<li>Music Hall: for performances, workshops, exhibitions; includes a Cocktail Salad Bar.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><em><strong>Main goal: the customer must seek us out.<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em><strong>Resources:<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em>The appeal of anything forbidden.<\/em><\/p>\n<p style=\"text-align: center;\"><em>The appeal of exclusiveness.<\/em><\/p>\n<p style=\"text-align: center;\"><em>Social networks to increase loyalty and extend business.<\/em><\/p>\n<\/div><\/section>\n<div  class='togglecontainer av-av_toggle_container-1c5f05ce43bbf21457da42746a25c01a  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last ' >\n<section class='av_toggle_section av-av_toggle-171150b6c20d05f1667dbd01452cba93'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} {1} \"  ><p data-fake-id='#toggle-id-1' class='toggler  activeTitle '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Locations<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: justify;\">Alternative location subject to confidentiality agreements by express of the customer and the investor group.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-88c24063c24627e604ff77b735a4d6b3\">\n.avia-section.av-av_section-88c24063c24627e604ff77b735a4d6b3{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-av_section-88c24063c24627e604ff77b735a4d6b3 main_color avia-section-default avia-shadow  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-bg-style-parallax container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12434'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\">Related Projects<\/h4>\n<\/div><\/section>\n<div  class='hr av-av_hr-bad5bc90bcef2f12297bff634a297b07 hr-short  avia-builder-el-15  el_after_av_textblock  el_before_av_portfolio  avia-builder-el-last  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"av-sc-portfolio-1\"  class=' grid-sort-container isotope   no_margin-container with-title-container grid-total-even grid-col-4 grid-links-' data-portfolio-id='1'><div data-ajax-id='12432' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-12432 grid-entry-overview grid-loop-1 grid-parity-odd  special-projects_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.mpe-europe.com\/en\/projects\/introducing-ceic\/\" title='Introducing CEIC'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/CEIC-Portada-260x185.jpg\" class=\"wp-image-12072 avia-img-lazy-loading-not-12072 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.mpe-europe.com\/en\/projects\/introducing-ceic\/' title='Introducing CEIC'>Introducing CEIC<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='12434' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-12434 grid-entry-overview grid-loop-2 grid-parity-even  mpe-projects_sort special-projects_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.mpe-europe.com\/en\/projects\/the-magic-inn\/\" title='The Magic Inn'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/portada10-260x185.jpg\" class=\"wp-image-11984 avia-img-lazy-loading-not-11984 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.mpe-europe.com\/en\/projects\/the-magic-inn\/' title='The Magic Inn'>The Magic Inn<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='12446' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-12446 grid-entry-overview grid-loop-3 grid-parity-odd  special-projects_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.mpe-europe.com\/en\/projects\/terror-4d-experience\/\" title='Terror 4D Experience'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/01\/portada-260x185.jpg\" class=\"wp-image-11800 avia-img-lazy-loading-not-11800 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.mpe-europe.com\/en\/projects\/terror-4d-experience\/' title='Terror 4D Experience'>Terror 4D Experience<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='12433' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-12433 grid-entry-overview grid-loop-4 grid-parity-even  post-entry-last  special-projects_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.mpe-europe.com\/en\/projects\/zombies-cafe-a-theme-restaurant\/\" title='Zombie&#8217;s Caf\u00e9 (A theme restaurant)'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/www.mpe-europe.com\/wp-content\/uploads\/2015\/02\/portada12-260x185.jpg\" class=\"wp-image-12006 avia-img-lazy-loading-not-12006 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.mpe-europe.com\/en\/projects\/zombies-cafe-a-theme-restaurant\/' title='Zombie&#8217;s Caf\u00e9 (A theme restaurant)'>Zombie&#8217;s Caf\u00e9 (A theme restaurant)<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":11984,"template":"","tags":[],"portfolio_entries":[180,173],"class_list":["post-12434","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-mpe-projects","portfolio_entries-special-projects"],"_links":{"self":[{"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/portfolio\/12434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":0,"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/portfolio\/12434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/media\/11984"}],"wp:attachment":[{"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/media?parent=12434"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/tags?post=12434"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.mpe-europe.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=12434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}