MPE has devised a new concept in street promotion for Marina d’Or’s “Marina d’Or Golf”. “Marina d’Or Golf” has been featured at exhibitions, conventions, sporting events, cycling competitions, tennis tournaments, golf tournaments, holiday resorts, shopping centers, and outdoor venues all over Spain and Europe.
Each travelling simulator consists of two units. One is a 4D theater with 3D projection and dynamic pneumatic seating to add realistic movement in sync with the film or promotional piece being projected. The other is an additional vehicle for information and sales whenever they are necessary.
These simulators can be installed inside large trucks or trailers capable of accessing densely populated areas where it becomes easy to reach large audiences.
These trucks can house up to ten people per session and are fitted with an atmospheric effects unit capable of producing smoke and wind to add realism to the simulation. Lighting effects enhance relevant moments of the film and its message. This, in addition to the movement of the seats, increases realism and the overall cinematic experience.
The size of the vehicles allows for easy transportation between strategic promotional venues, which significantly simplifies logistics.
At the end of each presentation inside the simulator, a sales representative greets the audience in the information and sales unit. This truck is fitted with all the technological equipment necessary at this point: computers, large screens, etc. This mobile showroom can include 3D models and promotional exhibits of various kinds.
Travelling simulators are a new promotional tool to bring businesses and audiences together.
Two fully-equipped vehicles travel to strategically selected urban locations to promote and close sales.
This surprising and innovative marketing action generates expectation and interest in passers-by while promoting sales and the values of the corporation.
Locations
Has been featured a:
- Exhibitions
- Conventions
- Sporting Events
- Cycling Competitions
- Tennis Tournaments
- Golf Tournaments
- Outdoor venues all over Spain and Europe
- Holiday Resorts
- Shopping Centers
- Etc…
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