The primary goal of this original and innovative project is to establish “Magic” as a brand name for the hotel chain Magic Costa Blanca. By basing all of the hotel entertainment around magic, brand recognition and customer loyalty are fostered. Among other initiatives, a “magic” website has been developed exclusively to further this theme (http://www.magbitschool.com) .
Locations:
Hoteles Magic Costa Blanca: Magic Cristal Park, Magic Fenicia, Magic Rock Gardens, Magic Villa Benidorm, Magic Villa del Mar, Magic Villa Luz, Magic Excalibur, Magic Monika Holidays.
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